Technical SEO is one of the main elements of search engine optimization. To have a better understanding about search engine optimization, check our blog post. Nonetheless, Technical SEO refers to the optimization methods used to allow search engines to crawl and index your site. Search engines have crawlers, also known as spiders, that try to understand your website and index it. However, there are certain strategies that can be taken into consideration to ensure that your website is crawled and indexed properly. The goal is to improve the website structure, not the content itself.
The technical SEO phase is critical for full optimization. In this blog post we will discuss specific elements that should be considered so that you can have a better understanding.
Here are a few key points that we will discuss briefly today:
Robots.txt is a text file that specially tells “spiders” which pages to crawl and index. It is important to optimize robots.txt to ensure that the correct instructions are being sent to search engines so they can crawl and index the website as necessary.
URL Structure is very important for search engines and is probably the easiest element to do when it comes down to technical SEO. Each page should have a specific and one single URL Structure that matches the page you want so it is clear to search engines to crawl and index your website. However, to make the most out of SEO, use the targeted keyword within the URL.
Navigation and Website Structure should be clear and user-friendly. Internal linking between pages with the correct URL Structures enables search engines to better understand your site. If not optimization properly, it can harm SEO best practices.
Structured Data Markup is a code that you can add to web pages to allow search engines to “understand” the meaning of your content.
Canonical URLs is a way to differentiate pages within your site that have similar content. Incorporating this basically tells search engines which specific page to crawl and index to avoid duplicate content. Duplicate content does certainly harm best SEO practices. Yet, if you use Yoast SEO plugin, Canonical URLs are done automatically.
404 Error Pages are very common within websites and are usually overlooked. However, if someone enters your website and encounters a 404 error page, there should be clear instructions to the user that this specific page is no longer available or in use.
.XML Sitemaps basically specifies and lists all the pages in your website. Search engines use this as a guide when crawling and indexing a site. It is important to make the whole process easier for crawlers to make sure the right pages are being indexed.
In conclusion, technical SEO is a critical element for SEO practices and should always be considered. Search engine optimization is a long process, but these efforts are permanent and long-term. I believe you now have a better understanding of technical SEO and what steps you need to do for optimization. To learn more about technical SEO, click here.
If you have any questions about SEO, please contact us.
The job has to be really amazing for me to write a review and that’s exactly what Tarek did for my website. He took my website from okay to mind blowing. I have no doubt that what he has done for my website is going to increase our sales.
Founder and CEO, Tu Organics LLC
The best decision I have made for my business is to use Nazzal Bros. Inc for my social media marketing needs. They provided an outstanding service and I would highly recommend them for any business!
CEO, Pharaoh Lounge
Our practice has been working with Nazzal Bros. with all of our digital marketing efforts; from website creation to social media. As a result, in a very short amount of time, our web traffic has increased, and they generated more awareness for our practice. They are a great collaborative partner and have taken the time to evaluate the needs of our practice. We would proudly recommend Nazzal Bros. to anyone who is looking for a strong marketing partner.
Medical Practice
Hiring Nazzal Bros. Marketing Agency was the best decision I made. Nazzal Bros is a company of truth, integrity and excellence. The consultation was informative and the end product that they produced was a high quality, professionalism, remarkable website.
Founder and CEO, Refocus On U
One of the best investments I have made for my company was to hire Nazzal Bros. for all of our marketing needs; from logo design, business card design, and the creation of a new website. Highly recommended!
Co-founder and CEO, NMCO Financial
Tarek's team is quite responsive to your questions and always eager to find solutions to your problems. Highly recommended to anyone looking for web services.
Insurance Company
Tarek took the time to meet all the staff at Apex pediatrics to understand our needs and was able to re-design our website which we are very happy with the design and functionality. Nazzal Brothers is a reputable company with great experience in the digital marketing and social media arena.
I can assuredly say, if you need a web design and a strong marketing partner, Nazzal Bros. is the right company for the job!
President, Apex Pediatrics Inc.
The company Nazzal Bros. had been a great assistance for us to start our digital presence as a new company. They were attentive to detail, willing to listen to our comments/remarks, gave valid input, and accomplished the necessary in a timely manner. I didn’t worry about anything at all especially that they were able to find a solution to my website hosting issue that no one was able to solve. If you are hesitant to start with them and looking out for more, don’t. I did the leg work for you and they had the best services with great prices.
Founder and CEO, KLN Shipping & Logistics
Tarek was very helpful throughout the entire process. He walked me through step by step and explained in layman's terms everything to do with SEO and marketing. Nazzal Bros. has been an incredible asset to my company and I couldn't be happier with the service!
Founder and CEO, Tier 1 Roofing Solutions LLC
