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How to Create A Facebook Ad Successfully

• June 15,2019

Facebook Ads are probably the most common form of digital advertising. According to Zephoria, there are over 2.3 billion users on Facebook. Therefore, being able to create Facebook ads are very important for business success. I want you to know that anyone can create a Facebook ad, but not everyone can create one successfully.

In this blog post, we will explain the process of creating a Facebook ad through a step by step process.

Steps to Create A Facebook Ad

Campaign Objective

Before starting any campaign or Facebook ad, it is important to determine the marketing objective. This is the beginning stage of creating a Facebook Ad. Here are the types of marketing objectives:

• Brand Awareness
• Reach
• Traffic
• Engagement
• App Installs
• Video Views
• Lead Generation
• Messages
• Conversions
• Catalog Sales
• Store Traffic

This is the most important part of creating an ad because it will determine the success of your campaign. Therefore, it is critical to note your objective before starting your campaign.

Ad Set

In this category, there are few factors that need to be considered. This includes:

• Audience
• Placements
• Budget & Schedule

In the Audience section, this is where you will need to be very specific about your niche. You will need to focus on the type of potential customers that may have interest in your product or service. To determine your audience, you will need to know the location, age, gender, languages, and behaviors of your potential customers.

In the Placement section, this is a delivery system where your ad will appear on pages, whether on a “story” or a “post”. You will have the option to choose, whether you decide on automatic placements or your own placements of the ad.

In the Budget & Schedule section, you will have multiple options to choose from. This will include the total budget of your campaign, the duration of your campaign, bid strategy, when you get charged (Impressions etc), ad scheduling, and the delivery type.

Ad

In this category, you will have a few options to choose from to ensure maximum results from your campaign. This includes:

• Identity
• Format
• Media
• Text

In the Identity section, you will have the option to choose where you would like to run your campaign, whether on Facebook and/or Instagram. Be very specific and understand where your audience are more likely to be.

In the Format section, you will have the option to choose whether you would like an ad carousel or a single image/video to represent your ad. Please note: Studies have shown that videos are more likely to capture an audience’s attention.

In the Media section, this is where you can select the image or video that you plan on using for the campaign you are creating. The image/video should be attractive and appealing to catch the human eye. Take the time to choose the correct media option carefully.

In the Text section, this is where you will need to add the headline and the link of your website. Use text that is engaging and captivating to ensure better and higher conversion rates.

Conclusion

Being able to understand how these ads work and maximizing results, it is important to recognize the different features mentioned above. However, you will only start to see results through trial and error. Therefore, make sure you know how to create these ads before putting your dollars to work! I hope you now have a clear idea on how implement your ads for your business!

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