If you have heard of SEO, you are informed of just part of the story that helps in business growth. SEM is the activity that comprises SEO and many other paid aspects of outreach and visibility. So, what is SEM? Search Engine Marketing basically involves SEO, PPC, and SMM. PPC translates to Pay-Per-Click, a mode of internet advertising where you pay the publisher for every ad that is clicked. Through the ad, you can lead visitors to specific landing pages or secondary pages. SMM or social media marketing involves creating community and outreach pages via popular and relevant social media channels.
It is important to understand that since SEM is a more expansive approach, a lot more work goes into planning an effective strategy of implementation. How does SEM work? In the simplest of terms, SEO helps your pages become visible to search engines, PPC helps you target specific keywords and create relevant advertisements that attract people to your services/products, SMM helps build a community on social media of your followers, advocates, and loyal customers. An effective SEM strategy should include –
SEM Consultation
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Competitive Analysis
Keyword Research
Keyword Bidding
Setting up Google
Setting KPIs based on
Optimization
A major part of SEM involves understanding your business and your goals. Based on that, SEO is planned to reflect relevant keywords in your website’s pages and creating good backlinks. After that, relevant social media identities are created to increase community engagement of your loyal customers and advocates. Thereafter, based on your budget and revenue targets, PPC is used to increase the visibility of your business, products, and services when people look for any keywords related to your business.
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